Drupal SEO (1/3): How to do Keyword Research
Our clients understanding how to do keyword research is a vital aspect to our web design and development services. It is what allows to see what people are searching for, so that we can cater for what they want.
This Drupal demo video walks you through the process of doing keyword research. I use the Google Keyword Planner to identify related keywords to a website.
Then consider which ones are important by looking at the monthly volume of searches for each keyword.
Then compare that to how much competition there is for the keyword.
Once this information has been gathered you can move on to creating relevant content. Ensuring the keywords that you have found are contained in your pages.
Videos in this series:
Drupal SEO (1/3): How to do Keyword Research
Drupal SEO (2/3): Maximise results with on page / site formatting
